With over 50 years of concerts, festivals and special events experience, Jay Goldberg has assembled a team of top notch professionals that is devoted to producing unique theatrical productions.

Our team includes directors, actors, musicians, managers and marketing professionals that have the expertise and ability to produce high quality shows for any size market or venue.

From ground floor theatrical development to self contained touring performances, Gold Theatricals is dedicated to quality and professionally presented entertainment.

Our mission

The team at Gold Theatricals has a mission!  To produce and develop high quality and successful theatrical productions while creating an unforgettable experience for audiences, venues and the cast alike.

Enjoy performing arts

Our Team includes directors, actors, musicians, managers, marketing professionals and promoters that have the experience, expertise and ability to produce and promote high quality theater, concerts & special events.


Under the leadership of Executive Director Lucy Sundby, Gold Theatricals will be touring Florida and beyond with cutting edge plays, musicals and dramas.


Gold Theatricals has teamed up with Gold Entertainment to expand our capabilities in “The Arts”.

Special Events

With our strong entertainment industry relationships, there is no limit to the size or scope that we can assist you with.

Meet our team

Lucy Sundby


Lucy Sundby has been performing for over 25 years. Improv being her passion, she has trained with Jimmy Carrane The Improv Nerd, Kevin MacDonald from The Kids in The Hall and at Chicago City Limits in New York City. She co-created the improv group “Oops We’re a Troupe,” of which she is the Artistic Director.

Julian Sundby


Julian Sundby has studied strings, woodwinds, voice and piano since the age of 5. At age 10, he toured professionally with the Cathedral Choir of Men and Boys in Indianapolis, IN. 
Julian produced his first jazz album at age 15 attended Indiana University Bloomington prior to graduating from Edison State College for Music.

Jack Manis

Director of Talent & Production

For over 40 years, Jack is a veteran in the entertainment business.  His expertise lies in both staging technical production and talent negotiations.  This list of top entertainers he has worked with is endless and Jack has the stories to go with it.

Jay Goldberg


Jay Goldberg began his career in Concert Event Productions and Marketing in 1971 when he established Jay Goldberg Events and Entertainment as an event and entertainment company. His desire was to promote major live music concerts and to produce and develop festivals and corporate events..

With strong entertainment industry relationships, this is a perfect time for bringing Jay’s wealth of knowledge to the theatre stage with the creation of Gold Theatricals.